Maybelline Eye Studio Lasting Drama Gel Eyeliner

maybelline gel 3Pencil, liquid, or gel eyeliner?  Each one has its own uses.  I like think of gel liner as the best of both a pencil and liquid because it is waterline safe like a pencil, yet it has the smooth application of liquid.

What it claims to do?

According to the Maybelline website you will love this product because its oil-free formula holds highly concentrated pigments in a clear gel base.  It’s smudge-proof and waterproof for 24 hours and creates the most intense line for lasting drama.  It is safe for sensitive eyes, ophthalmologist-tested, and safe for contact lens wearers.

What it actually does:

maybelline gel 2I have this product in the shade Blackest Black.  The color is a deep black with a slight shine.  It is also available in Brown, Charcoal, and Eggplant.  The texture is very creamy and smooth making application simple and easy.  I don’t find that it tugs on my skin at all when applying.  As a contact wearer this product has not irritated my eyes any at all and is quite waterline safe.  One of the reasons I like this product is because it makes tightlining so simple.  Just swipe this along your upper waterline for the look of fuller lashes.  It will transfer to your lower waterline if you don’t allow it to dry completely before closing your eyes.maybelline gel 4The packaging is typical of gel liners.  It comes in a little pot and a lid that screws on and off.  The pot is actually quite small compared to the L’Oreal HiP Cream Liners. The Maybelline liner comes with a small brush that is surprisingly good.  The brush is excellent for lining both the upper and lower lash lines as well as the waterlines.  Also typical of gel liners is the tendency of this product to dry up if not closed properly. Always be sure to screw the lid on tightly after use.

Because the texture is so creamy it does a great job of creating looks with winged liner.  My biggest problem with this product is that if it is not set with an eye shadow it will smudge, badly.  The 24 hour smudge-free claim is simply not true.  This is both a pro and a con.  I consider it a pro because it smudges easily to create smokey looks and can work as a base for your shadows.  Obviously it is a con because if you barely rub your eye this eyeliner is going to run all over your face and hand.  It is a simple fix with a little eye shadow, but annoying nonetheless and something to be mindful of.

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Worth it?

This is one of the better drugstore gel liners on the market.  The key is learning how to use a product like this properly.  For only around $6.99, this makes a great gel liner to practice with before moving up to something a little more expensive like MAC Fluidline. I am also a fan of the little brush that comes in the packaging, you can never have too many tiny brushes.  If you are new to the world of gel liners I would recommend picking this product up and trying it out and keep in mind that gel liners are also a great product if you are wanting to make the transition into the tricky world of liquid liners.

Where to buy:


  • What it Does
  • Worth the Price